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Top Sydney food blogs

There’s a more recent is listing here

Top 30 Sydney Food Blogs

By Thang Ngo

As of today, there are over 802 registered Sydney food blogs on Urbanspoon. While they compile a “Leaderboard”, as John from he needs food blog explains, the Urbanspoon Leaderboard “ranking actually has nothing to do with a bloggers popularity… The more people click on the Urbanspoon restaurant page that you have your review on, the higher you go up the list. Nothing to do with with your blog or its popularity”.

He quotes from Kate, an Urbanspoon spokesperson: “Our blog leaderboard calculation is actually simpler than you’ve been guessing: It’s a sum of page views in the past 30 days for every restaurant you’ve reviewed. It was intended to be fun, so we didn’t put the time into constructing a more complicated algorithm.”

Of course, the only accurate way to measure a blog’s popularity is by collecting actual traffic data, however, at the moment this is not publicly available.

So noodlies has compiled a list of the Top 30 Sydney food blogs (as at 7 July 2013) using data from Urbanspoon, Google and Alexa.

Congratulations to Lorraine Elliott, her popular blog, Not Quite Nigella is the #1 ranked Sydney food blog.

# Blog Alexa Address
1 Not Quite Nigella 105,247 http://www.notquitenigella.com/
2 Cook Republic 211326 http://www.cookrepublic.com/
3 Gourmantic 396,634 http://www.gourmantic.com/ 
4 Rasberri Cupcakes 427,224 http://www.raspberricupcakes.com/ 
5 Grab Your Fork 510,177 http://grabyourfork.blogspot.com.au/ 
6 noodlies 714,567 http://www.noodlies.com/
7 Chocolatesuze 733,062 http://www.chocolatesuze.com/
8 A table for two 770,883 http://atablefortwo.com.au/
9 Citrus and Candy 842,046 http://www.citrusandcandy.com/
10 JENIUS 997,597 http://www.jenius.com.au/ 
11 he needs food 1,026,196 http://heneedsfood.com/ 
12 Simon food favourites 1,107,732 http://simonfoodfavourites.blogspot.com.au/ 
13 Eat Show and Tell 1,110,015 http://www.eatshowandtell.com/
14 the food blog 1,123,592 http://thefoodblog.com.au/
15 Inside cuisine 1,313,347 http://insidecuisine.com/ 
16 Belly Rumbles 1,487,959 http://bellyrumbles.com/
17 Addicted & consuming 1,488,136 http://jeroxie.com/addiction/
18 Street Food 1,572,161 http://www.streetfood.com.au/
19 bitemeshowme 1,592,330 http://bitemeshowme.wordpress.com/ 
20 The Adventures of Miss Piggy 1,644,036 http://www.theadventuresofmisspiggy.com/ 
21 Unberable Lightness of Being Hungry 2,161,687 http://www.theunbearablelightnessofbeinghungry.com/
22 thecattylife 2,206,748 http://www.thecattylife.com/ 
23 Vegetaraian 2,209,809 http://vegetaraian.com/
24 when the world stops spinning 2,246,725 http://vxdollface.tumblr.com/ 
25 Food, Booze and Shoes 2,399,491 http://foodboozeshoes.blogspot.com.au/ 
26 One bite more 2,539,039 http://www.onebitemore.com/ 
27 Urban Chic Guides 2,554,219 http://www.urbanchicguides.com/
28 Confessions of a glutton 2,622,667 http://confessionsofaglutton.com/
29 Coridor Kitchen 2,649,198 http://corridorkitchen.com/
30 Sydney Cool 2,708,359 http://www.sydneycool.com.au/
31 See u in Sydney 2,737,380 http://www.seeuinsydney.com/
32 missklicious 2,753,327 http://missklicious.blogspot.com.au/
33 Excuse Me Waiter 2,764,538 http://www.excusemewaiter.com/ 
34 I’m Still Hungry 3,193,902 http://imstillhungry.net/ 

How does this ranking work?

It’s a four step process, conducted on Sunday, 7 July 2013:

  1. Select the top 50 Sydney food blogs according to Urbanspoon’s Sydney food blog leaderboard
  2. Google “Sydney food blog” and select blogs from the first five pages (50 results)
  3. De-duplicated Urbanspoon and Google lists to get a combined list of 68 food blogs
  4. Used Alexa to find the “World Rank” of each blog, the lower the rank the greater the estimated traffic numbers and higher ranking on the Top 30 Sydney food blog list

Note:

  • Does my bomb look big in this? is an established and popular food blog. However, its blog platform, livejournal, is not ranked by Alexa and so it’s not included in the above list.
  • Taking on board Simon’s comment, I’ve added his lower Alexa ranking
  • Taking on board Shez’s comment, I’ve added her blog onebitemore.com and rasberricupcakes.com – and extended the list beyond 30
  • Added Cook Republic, Addicted & Consuming, Inside Cuisine blogs to the list.

What is Alexa?

Alexa is a data company owned by Amazon. Alexa traffic estimates based on a panel of millions of internet users using one of over 25,000 different browser extensions. From the panel each website in the world is given an Alexa Traffic Rank, it’s a measure of how a website is doing relative to all other sites on the web over the past 3 months. According to Alexa: “The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of pageviews on the site over the past 3 months. The site with the highest combination of unique visitors and pageviews is ranked #1″. Facebook currently holds the #1 Alexa Traffic Rank, followed by Google.

Of course, Alexa only estimates website traffic and while there are limitations, even detractors concede it “is the most widely known website-traffic tracking site on the Internet” and while traffic estimates may be in question, there is general agreement that as a raking tool, it has merit “Many people get confused as to the true purpose of Alexa, it is primarily a COMPARISON tool, it does an OK job of comparing how your websites are measuring up against your web competitors sites”.

Also, as it’s a relative ranking tool, if the ranking for one website is 500,000 it doesn’t mean that double the traffic numbers of a site ranked at 1,000,000.

And the future?

Based on your feedback, noodlies is keen to add more blogs to the list with the aim to produce the most comprehensive list of all Sydney food blogs. More details soon…

What do you think?

As bloggers, blog readers, marketers, PR and brands – do you find this Top 30 Sydney food blog list useful? What else can we do to improve on it?

Leave a comment to make a contribution…




There are 35 comments

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  1. shez

    I like the intent behind what you’ve done, but I think the method of finding the “list of 68″ is a little bit lacking. If a blog isn’t associated with urban spoon, or hasn’t aligned it’s seo to feature the words “Sydney food blog” (which, due to the specific nature of seo means that a blog ranking highly on “Sydney food reviews blog” or “Sydney food blogger” might not be on that list) it won’t even make the first round cut.

    By way of example, the very well known raspberricupcakes, who has an Alexander rank that would place her third in the above list, isn’t mentioned at all. Similarly, my blog, which ranks higher than some listed, doesn’t get a mention.

    There are a number of blogs that have a very thorough list of blogs in Australia and the city from which the bloggers are from, perhaps if this exercise were repeated, it might be worth starting with a fuller sample size?

      • Simon Food Favourites

        keep the great work up. i’ve been curious about a listing using Alexa so i’m glad you’ve had the time to actually put one together. i wish there was some way of having a real time listing so you wouldn’t have the need to update manually. i wonder if there’s any clever techies out there that can create one with the addition of a twitter listing. i think this would be a great directory for PR and bloggers to refer to.

  2. bob

    Thanks for this article. adjusted my site accordingly based of what I read; and set up alexa so this has been kind of useful. considering months of site stagnation [due to some hokey wp bug and getting demotivated to restore the missing posts (til I met simon+sara), I think my blog is now doing okay] – I lost a fair few posts between november 2012 to may 2013) . The archives post illustrate this. Missing 6+ months. Anyhow, I get good hits daily now and also backup regularly.

    my website never had the “sydney food blog” written anywhere – it used to say “food odyssey travelling outspace/feeding the innerspace” but I just changed it. For eg. I see that Noodlies hover tab says “noodlies sydney food blog – sydney food blog”. twice.

    I guess a lot of it is working the metrics/SEO to get you hits. My blog is also only food/resto reviews/no recipes… the sydneycool site is more like a lifestyle thing than just a strict foodblog. So it’ll track hits from all sorts of things.

    anyhow:

    Jugernauts.com is now:

    JUGERNAUTS : SYDNEY FOOD BLOG: WINE AND DINING MY WAY AROUND THIS PLANET
    “Jugernauts Sydney Foodblog: A Sydney Food blog + Diners Guide”
    tagline which you get if you hover over a tab : “#foodie #eating #wining #dining #foodblog #jugernauts food blog sydney”

    some of that stuff is invisible anyhow but it was good to think about this.

    • Thang Ngo

      Sad to hear you lost posts, how frustrating. Thanks for pointing out the double up of ‘sydney food blog’ I reckon I’d get penalised for that.. now I just gotta find out how to fix it.. arghhh.

      When I converted from blogspot to wordpress I think I lost rankings, but I reckon they come back after a while if you blog at least frequently. Good luck Bob!

  3. Alison@streetfood

    What would also be an interesting metric is age or length of time these blogs have been running, just to see how quickly some blogs have been able to build their rank.

    Interesting work indeed! The Urbanspoon leaderboard really ranks restaurants, not bloggers and this shows a big difference.

  4. vegeTARAian

    What a clever fox you are, and hats off for all the trouble you’ve gone to!! I had never heard of Alexa before so I’m quite chuffed to have learnt something new. Very interesting post indeed.

  5. Michael

    Wow, this is good stuff Thang! Though no method is perfect, especially with SEO magic, it’s good to observe another type of ranking that’s not based on Urbanspoon ranks. They’re not exactly reliable, though do contribute to a self-fulfilling prophecy of sorts in terms of CPM.

    That said, wouldn’t it be nice if actual traffic data were available? And more so, how much of that traffic is actually “engaged” traffic. But that’s a problem for Alexa to figure out.

    Keep up the good work!

  6. Miss Piggy

    Wow – seems like so much work went into this Thang! Well done…and a very nice thing for you to do for your fellow bloggers (not that I understand it all of course cos I’m a spaz when it comes to stats)!

  7. Detective Chow

    This is fascinating. I love stuff like this. Thanks Thang for all your hard work in putting this together.
    And of course thanks to all the hard-working Sydney food bloggers for doing such great (and popular) work.

  8. JJ - 84thand3rd

    Interesting list and method :) Looks like it may be time to finally link up w Urban Spoon however with mainly recipes I’ll be in the same position I’d imagine! Haven’t checked my Alexa ranking in a while, will need to take a look…

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